U Mumba, a powerhouse in the Pro Kabaddi League, has achieved a significant milestone by securing sponsorship from eight brands, marking a remarkable 60% increase in valuation for Season 10. The Mumbai-based team has filled all jersey sponsorship slots, making them the first team to achieve this feat in the ongoing season.
Among the prominent partnerships, U Mumba has Melbat Live as its Title Partner and Macho Hint as its powered by Partner, catering to millennials and Gen Z with a focus on innerwear. Additionally, the team has on boarded six Associate Partners, including Rajdhani Besan, Je & Vee Infrastructures, Vi John, Great White Electricals, Bank of Maharashtra, and Abros Shoes.
Suhail Chandok, CEO of U Mumba, expressed excitement about welcoming new partners and the return of some, emphasizing shared values and the team’s vision. He highlighted the trust placed in U Mumba by esteemed brands, reflecting the carefully built brand recognition and the growing popularity of Kabaddi in India.
U Mumba has also established collaborations with 92.7 Big FM, Nivia, Swades Foundation, Fast&Up, and Baller Athletik as promoting partners for the season.
Some critics argue that the increasing commercialization and sponsorship dominance in sports may dilute the purity of the game.
