The 32-year-old multi-talented singer, former actor, and entrepreneur, Selena Gomez has officially become a billionaire. According to the Bloomberg Billionaire Index, the “Who Says” singer has become one the youngest billionaires in the USA with an estimated net worth of $1.3 billion.
“I can remember about seven times when our car got stuck on the highway because we’d run out of gas money”, said Selena once in an interview. The former Disney actress’s journey has been no fairytale but full of obstacles. From having no money for gas to owning one of the best beauty brands- Rare Beauty.
As faith would have it, Selena discovered her love for acting soon after going to theatre rehearsal with her mother before her stage performances. She would advise her mother on her way back about the scenes she could’ve done in a better way. That’s when her mother knew she’d become an actress. The actress didn’t just stop there, she debuted as a singer in a music band “Selena Gomez and the Scene” before launching her solo career with her 2013 hit album Stars Dance, which ranked No.1.
Today, Selena Gomez is thriving as a businesswoman amongst other celebrities like Rihanna (Fenty Skin), Kim Kardashian(SKNN), Kylie Jenner(Kylie Cosmetics), and Hailey Bieber(Rhode Beauty), who all happen to be in the Cosmetic Business. Now, the question is what makes Rare Beauty the most used and popular celebrity-promoted brand among social media and influencers? What makes it so “Rare”? If one had to answer which product will last long in the market, the answer is easy, Rare Beauty.
Selena Gomez launched the vegan and cruelty-free brand in 2020, which had the internet by storm with its blush and eyeliners. Now if you closely examine its success, you’ll come to realize that it’s not only about how Selena promotes the brand, moreover, it’s about how the brand promotes itself without the name, Selena Gomez. The reason why Rare Beauty would survive longer than Rhode Beauty is because Rhode Beauty’s market campaigns and ads mostly revolve around the face of Hailey Bieber and how the product looks on her face. In Rare Beauty’s ad campaigns, they use diversity and every complex of skin which makes it more reliable to the audience and not just the ambassador.
