Coco Gauff won her second WTA 1000 championship at the China Open, rounding out a successful season. The American won her first WTA Finals title in Riyadh. She became the youngest woman to win the year-end championships since Maria Sharapova and the youngest American since Serena Williams. The American has been working hard in her pre-season training, gearing up for the looming 2025 season.
Amidst this, she has led the way in another year where tennis stars dominate the highest earners list. Sports business analysts SporticoTennis continues to dominate the list of highest earnings in female sports. With as many as nine of the fifteen highest earners in women’s sports coming from this discipline. Gauff tops the charts for the highest-earning female sports stars in 2024. Leaving the likes of Iga Swiatek, Emma Raducanu, and Caitlin Clark in her wake.
Coco Gauff won nearly as much prize money as Sabalenka and nearly as many endorsements as Gu in 2024. Earning more than USD 30 million. Gauff, who won the WTA Finals and was Team USA’s flagbearer alongside LeBron James at the Paris Olympics. She has established himself as one of the three top tennis players in the world. Gauff is poised to challenge for world number one in 2025 and is only 20 years old.
Coco Gauff’s earnings outpace Serena’s legacy
Add to that an exciting new partnership with Tony Godsick, the agent for the constant endorsement-savvy Roger Federer, as well as a lucrative contract deal with New Balance. It’s not surprising that Gauff makes a lot of money. This year, she reached the semi-finals of both the Australian and French Opens and earned an amazing £7 million ($9 million) from her tennis earnings, with more than half coming from other partnerships.
The American, who was believed to have earned more than £780,000 ($1 million) as a teenager, has lucrative relationships with companies such as Head, Barilla Foods, UPS, and Baker Tilly. Guaff is the face of their women’s tennis business and has appeared alongside other athletic greats including footballer Bukayo Saka and baseball pitcher Shohei Ohtani.
