MUMBAI: The future of Tata’s sponsorship in the Indian Premier League (IPL), the cricketing extravaganza, hangs in the balance as the Board of Control for Cricket in India (BCCI) initiates the tender process for the title sponsorship rights from 2024 to 2028. Tata, a global industrial giant, currently holds the title sponsorship but is set to conclude its tenure after the 2023 season.
This move comes after the political landscape influenced the sponsorship dynamics in 2022, leading Tata to take over from the Chinese mobile manufacturer Vivo. The history of IPL sponsorships has witnessed shifts due to geopolitical tensions, with Dream XI stepping in after Vivo and subsequently making way for the Tata Group.
The revolving door of IPL sponsorships raises questions about the league’s stability, with critics arguing that such frequent changes could dilute the brand and affect long-term partnerships.
