In India often dominated by the thunderous applause of cricketing events, Pro Kabaddi League Season 10 has emerged as a stakeholder of change. With an inspiring 226 million viewers tuning in for the first 90 matches, Pro Kabaddi League, under the stewardship of Star Sports Network, has not just broken records but shattered perceptions about the reach and appeal of non-cricketing sports in India.
The Pro Kabaddi League, since its inception, has steadily carved its niche in the hearts and minds of Indian sports enthusiasts. However, Season 10’s staggering 17 per cent increase in reach compared to its predecessor is more than just a statistic. It speaks volumes of the league’s growing influence and the passion it ignites among fans nationwide. The fact that it has become the only sport outside cricket to cross the 200-million viewer mark multiple times is a feat that demands recognition and celebration. What’s even more astounding is the monumental 38 billion minutes of watch time recorded by the broadcaster, marking a 15 per cent surge from Season 9. This isn’t just passive viewership, it’s an active engagement to the gripping nature of kabaddi matches that keep fans glued to their screens. The surge in TVR, a 22 per cent rise from the previous season, further cements kabaddi’s status as the next big thing in Indian sports.
Credits : Star Sports Ad Solutions
But what sets Pro Kabaddi apart and makes it the next big thing after cricket?
Firstly, it’s the sheer accessibility and inclusivity of the sport. Kabaddi transcends geographical and socioeconomic boundaries, finding resonance in every nook and corner of the country. Unlike cricket, which often requires equipment, kabaddi can be played virtually anywhere, from rural playgrounds to urban streets.
It’s the adrenaline-pumping action that kabaddi offers. Every raid, every tackle, is the raw power and agility of the human body. It’s a sport that celebrates physical competence and strategic insight in equal measure, captivating audiences with intensity and unpredictability. The narrative of underdogs rising to glory also makes kabaddi so compelling. In a country where cricketing superstars often hog the limelight, kabaddi provides a platform for unsung heroes to shine, and for small-town talents to script their own success stories on the grand stage. Pro Kabaddi League Season 10 isn’t just about breaking records. It’s time we embrace kabaddi as a cultural spectacle that has the power to unite and inspire millions across the nation.
