Minor League Cricket (MiLC) is the top-tier development league in the USA. It was launched soon after the success of the Major League Cricket (MLC) in the nation. Now they have announced a new partnership with YASH Technologies. It is a global leader in digital transformation services. MiLC aims to expand the game and provide a world-class experience for fans and players alike.
YASH technologies will feature in all major MiLC events, including matches, promotions, and media coverage. They will enhance the visibility of both the league and the sport. Their expertise in technology and innovation will be instrumental for the newly launched league. MiLC uses privately owned franchises. American Cricket Enterprises (ACE) announced 24 teams and their owners back in 2020. Three more teams were further added as well. There are two conferences in which the teams are divided into.
The 2024 Minor League Cricket season will begin on August 30, with matches scheduled at various grounds across the United States. Fans can witness a thrilling season full of competitive matchups starring the top domestic talent. It will feature 20 teams and have 100 matches. The USA has been a growing country in cricket as they showed in their home conditions beating Pakistan and competing well against other teams.
YASH Technologies has a different passion for sports
YASH Technologies is the global leader in digital transformation services. With a focus on providing value-driven solutions, YASH helps its clients reimagine their business and drive innovation. The company provides a variety of services, including strategic advising, technology consultancy, and digital transformation.
Commenting on the occasion, Zubin Surkari, Tournament Director of Minor League Cricket, said, “We are excited to welcome YASH Technologies as our Presenting Partner. Their commitment to innovation and excellence aligns perfectly with our mission to foster talent and grow cricket in the United States. This partnership will enable us to reach new heights and provide our players an even better talent development pipeline.”
Harsh Baheti, Assistant Vice President, YASH Technologies, added, “YASH is passionate about sports, especially Cricket, as the values of teamwork, respect, Integrity, and innovation resonate deeply with our approach to business.”
