According to sources, Lewis Hamilton and Ferrari’s social media material during the former’s first few days earned $10.4 million in value. After completing his contract with Mercedes and taking a winter break, the British driver began working with the Italian team on January 20. The seven-time F1 world champion’s first official post went viral globally, revealing his entry into the most recognised team on the grid.
Thousands waited on the highway, across Ferrari’s official circuit in Fiorano, to watch Hamilton drive his red car. In the early days, the 40-year-old driver and the Italian team shared several posts on social media. According to the Digital Measurement Platform data Zoomph, Lewis Hamilton, and Ferrari posts had 370 million impressions, 19.1 million engagements, and a value of $10.6 million. The British driver has signed a two-year $55 million contract.
It may increase to $80 million. This makes him the highest-paid driver on the grid. According to former F1 driver and analyst Martin Brundle, Lewis Hamilton will face issues within the team. Compared to his new teammate, Charles Leclerc, he may not be as familiar with the company’s working mechanics. Hamilton made his Ferrari track debut on Wednesday, nearly a year after announcing his surprise decision to quit Mercedes.
Lewis Hamilton’s Legacy Being Reduced
He won six of seven world championships with Mercedes. Lewis Hamilton will test the 2025 challenger in the simulator after limiting drug use with the SF23. He will face a steep learning curve as he will need to familiarise himself. With key team members at Maranello and grasp the common language. The 40-year-old Briton performed his maiden test drive for the Italian team, which has not won a world driver’s championship since 2007.
Sky Sports, Martin Brundle said, “He is unquestionably [worth the money], already. Two of the biggest names in the 75-year history of Formula 1, some might say the biggest names. Lewis Hamilton dressed all in the scarlet of the prancing horse, an extraordinary story. It’s a story, a gift, that will keep giving for us at Sky F1.”
